Business overview

Founded in 2014 by Barry O’Dwyer. Sugabranding is an independent B2B global niche supplier of personalised sugar, spanning the hospitality, lifestyle and corporate sectors. Barry brings to the table a wealth of experience in understanding the needs of your branding, having spent most of his career as a graphic designer in advertising, design groups, and pharmaceuticals before founding his own publishing house. To date he has designed and published thirty-nine books, on topics within the communications industry spanning photography, illustration, marketing, advertising, business and branding. The last mentioned being super brands an insight into 50 of the world’s super brands. Today, Sugabranding International has the privilege of working on personalised sugar projects, the world over, and has managed to break into new markets. These include iconic fashion houses, Ralph Lauren, PRADA, Paul Smith, Valentino, Anya Hindmarch and Canali.